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[b]It's quality not quantity: Quality Street accused of short changing us with fewer chocolates [/b] [i][u]Tins will contain 18 per cent less chocolate this Christmas but will be sold for the same price[/u][/i] [u]By MARIO LEDWITH FOR THE DAILY M
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« on: January 22, 2025, 10:59:34 AM » |
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Christmas is a time for giving, but Nestle seems to think it's a time for taking too.
This photograph appears to show how the confectionery giant has slimmed down tubs of Quality Street three times since 1998.
The tin is now less than half the size it was ten years ago - when it weighed 1.7kg.
This photograph claims to show how Nestle has slimmed down the size of its tins of Quality Street chocolates three times since 1998. Pictured far right, the most recent 780g tub, which was introduced last year
The image, which shows four of the iconic purple tubs side by side, has sparked outrage on social media after it was posted on the Quality Street Facebook page by customer Charlotte Stacey Hook.
In her post, Ms Hook claims that the oldest tin, pictured on the far left, was bought in 1998. However, some chocolate fans have argued that it was the design used in the 1980s.
A Nestle spokesman said it was difficult to tell when exactly each tin was made, but that the newest tub appeared to be from 2014/2015; the ones in the middle from the 2000s; and the one on the far left from the late 1990s or early 2000s.
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He added that the oldest tin looked like a limited edition release and is not standard size.
Ms Hook complained after she noticed the purple tins' shrinking size while organising her Christmas decorations. It is not clear whether the picture was taken this year or in 2014.
She posted the picture with the caption: 'Been putting the Christmas tree up, always keep my tins to put my decorations in after Christmas!
'Look how They've changed in size from 1998 till 2014! Bring back the big tins!!! Loyal quality street customer!!!!'
Outrage: Thousands of Facebook users have 'liked' and shared the picture posted by Charlotte Stacey Hook
The post has been 'liked' more than 66,000 times and has been shared 24,000 times. Facebook users were quick to comment on the image, with one saying, 'tins get smaller... price gets bigger'.
Another commented: 'Shocking when you see them laid out like that', with a third branding the tubs 'a rip off'.
Last year, the chocolate giant came under fire after the Quality Street tins were reduced from 820g to 780g - a cut of about five chocolates - but the price remained the same.
The tins are the same size this year, although a Nestle spokesman said there is also a larger 1.3kg option available for those looking for a bumper serving of Quality Street.
The Quality Street box includes 12 varieties of chocolate from the most popular purple one, which includes a hazelnut and soft toffee centre, to the Toffee Penny and Strawberry Delight.
A Nestlé spokesman said: 'This image does not compare like for like.
'As well as the 780g tub pictured, we also have a 1.3kg tin available which lovers of Quality Street might like to try this Christmas.
'We want to give the best possible value for money and we believe that this product is still extremely competitive.'
Most popular: The purple Quality Street chocolate has been named the consumers' favourite
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